2015 – The Year of the Stock Portfolio in PPC Marketing

Ahh, remember the days when It was just Google Search, Yahoo Search and Bing Ads were the only platforms that Search Marketers had to worry about? Remember the catastrophic disaster of importing Google Search campaigns into Yahoo Search via failed spreadsheets? (geez, the more I think about it, that does seem like a very long time ago) Since the evolution of Display, Retargeting, Mobile and Social, our strategies are turning into a Chinese menu of sorts and we have to keep up with all of the changes if we want our clients to succeed in today’s world. In this article, I will take a “deeper dive” into why it is so important to have a “stock portfolio” approach mindset.   Where are all the Fish in 2015? Remember the old saying “Fish where the Fish are”?, well that is an understatement these days. Today, there are many different oceans, lakes and ponds that ...

Kelley Blue Book's Best Resale Value Cars

Depreciation: It's the biggest cost of owning an automobile. Some vehicles just hold their value better than others when you sell or trade them in. Those that don't just plain cost you more.

Phone wars: Li Ka-shing's Hutchison to buy O2 for $15 billion

Li Ka-shing's Hutchison Whampoa is in talks to pay up to £10.25 billion ($15.4 billion) for mobile operator O2, a deal that would further consolidate the U.K. wireless industry.

Big asteroid to fly by Earth Monday

A big asteroid will fly by Earth on Monday, but NASA says don't worry -- we'll be safe.

6 Data-Driven Strategies to Get Your Content Published on Influential Sites

What’s the best way to raise brand awareness and position yourself as a leading expert in your industry? It’s a question marketing departments have been attempting to answer for decades. Some spend hundreds to millions of dollars on local or national print, radio, or television ads to reach a mass audience. Others send employees to […]

NYPD bolsters security over Charlie Hebdo

Read full story for latest details.

Bill & Melinda Gates' next target: banking

Banks are among the most hated institutions on the planet.