Hertz Rental Car Winning in PPC Marketing

The Rental Car Industry is not only a $24 Billion Dollar Industry, it is also highly competitive landscape, especially within PPC Marketing and Social Media. According to the USA Today article entitled Rental car companies court customers on social media, author Garry Stoller interviews Unmetric CEO Lux Narayan and reveals that “Hertz has the best use of Twitter and the best YouTube channel, and Enterprise has the best use of Facebook. It’s interesting to find that the two largest rental-car companies in the world, Enterprise and Hertz, have found separate niches for building up their social-media presences.” However, when we analyze PPC, SEO and Social Media trends from the top Rental Car Companies (with the help of Spyfu.com, we uncover another interesting mix of strategies, success and missteps. Lets discuss…   Average Adwords Daily Budgets (Per Day) As you can see, Hertz spend the most in PPC, while their closest competitor is spending ...