5 Steps to Your Best Business Year Ever

Are you feeling good about 2016? I hope so! Entrepreneurs are naturally optimistic, and there’s a lot to be confident about in the coming year—everything from technological advances simplifying your business, to a strengthening economy making your customers more willing to spend.

Here are five steps you can take to help make 2016 your best business year ever.

1. Take advantage of technology. Sophisticated technology, from hardware to apps, is increasingly within reach of even the smallest business. In 2016, spend some time investigating new technology available in your industry that could help you run a better business. Yes, it can be hard to keep up — but it’s important to stay informed about tools that enable you to compete, and to set aside an adequate budget to update your technology.

2. Put your finances in order. I can’t tell you how many small business owners I run into who admit that they don’t know much about accounting. As a result, their bookkeeping is a mess and they consistently run into problems with cash flow. Even if you hire someone else to manage day-to-day bookkeeping, it’s vital that you understand the basics of how money comes into and goes out of your business. There are many courses you can take to get familiar with this — it’s time well spent.

3. Get help. Are you trying to do everything yourself — or trying to do too much with too few people? Make 2016 the year that you finally get some (or more) help. There are so many options available now for how small business owners can hire, including full-time or part-time workers, interns, temporary employees, virtual workers or outsourcing to independent contractors. No matter what your budget or needs, I guarantee there’s someone out there who’s a perfect fit.

4. Build your customer base with marketing. Review the marketing strategies you used in 2015. Which ones worked, and which ones didn’t? Are there new types of marketing you want to add in 2016, such as social media, online videos, referral-based marketing or event marketing? Does your business brand need a makeover? What about your website (you do have one, right)? Sit down and develop a marketing plan going forward, including a budget and marketing calendar.

5. Plan for the future. Where do you want your business to be at the end of 2016? You won’t get there without a plan. Create realistic goals for sales growth, new product or service lines, market expansion, new hires or whatever else your heart is set on. Then break each goal down into the steps you’ll need to achieve it. While you’re at it, don’t forget about planning for your Do you have a retirement plan for yourself and/or your employees? Retirement plans exist for even one-person businesses, so there’s no excuse for not setting one up today.

Need help with these steps? Your accountant, financial planner or IT consultant can assist. Don’t have any of these on your team? The experts at SCORE and your local Small Business Development Center (SBDC) can provide free advice and consulting with no strings attached. (Disclosure: SCORE and the LA-SBDC Network are clients of my company.)

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How to Effectively Use Remarketing (Infographic)

It seems that each year that passes brings some new forms of advertising that marketers can add as another tool in their arsenal.

These past few years have brought native advertising to the mainstream, which comedian John Oliver analyzed this past August:

Native advertising has taken hold online. Here’s an example from Buzzfeed:

This native advertising happens offline as well. You’ll find it in newspapers, magazines and hear it on the radio (it’s sneaky).

The web has also exploded with the growth of exit intent popups. Hover your mouse near the top of the browser to close or switch a tab and out of nowhere comes a near full page ad asking the visitor for something before they leave – typically an email address. Here’s an example, courtesy of 2xecommerce.com:

In recent years we have also seen the growth of retargeting. This purpose of this is to advertise to people who have previously visited a specific site.

For example, let’s say you visit amazon.com today, place a few items in your cart, and leave. A few days later you’re browsing nytimes.com and see an Amazon advertisement with the products you put in your cart. You can then click the ad and are directed back to Amazon, and complete your purchase.

Sound like a new channel you’d like to test? Neil Patel of Quick Sprout has created an infographic to help you out. Whether you’re just diving into retargeting or have been around the block a few times and want a refresher on some of the principles.

Courtesy of: Quick Sprout

Resources for Learning More

We’ve covered retargeting in the past, including a couple webinars:

• Converting the 98%: Turning Almost Customers into Actual Customers
• Speed Dating on Advertising

You’ll also find some great content around the web:

• How to Spend Your First $100 on Retargeting Ads
• Putting Retargeting To Work For Your Startup
• 5 Tips for Running a Successful Retargeting Campaign

If you’re going to dabble in retargeting, it’s important to measure the results. You can use Kissmetrics to measure and optimize all your marketing campaigns. I’ve written some articles about how to do this:

• Using Channels in Kissmetrics to Learn Where Your Most Valuable Customers Come From
• How to Track the Effectiveness of Marketing Campaigns
• How to Find out What Marketing Campaigns are the Best for Acquisition, ROI, & Retention

You can also request a personal demo of Kissmetrics to learn more.

About the Author: Zach Bulygo (Twitter) is the Blog Manager for Kissmetrics.

10 Factors to Consider Before Franchising Your Business

Your business’s growth is off the charts, and perhaps you’ve started to consider whether now’s the right time to franchise your business. But before you take the leap, you must consider how franchising will affect your business model, your customers’ satisfaction, and ultimately your revenue.

That’s why we asked ten entrepreneurs from Young Entrepreneur Council (YEC) the following question:

Q. Business is booming, and I’m thinking about franchising my company. What’s one thing I need to do or consider?

1. Your Team

Scaling is a big decision and it takes people who share in your passion for the business to keep it successful. Not only are you letting go of some control, but you are also bringing new faces to the team. Make sure your team is sound in all aspects and you have succession plans in place as promotions and shifts in responsibility occur. –Drew Gurley, Redbird Advisors

2. Your Customer

When franchising, your focus shifts from serving the end shopper to the people you are franchising your business to. Suddenly your company is more about optimizing the infrastructure for other people’s businesses and less about working with the people buying your product. This is a big transition for any organization and especially founders who are used to working directly with customers. –Ivan Matkovic, Spendgo

3. Your Standards

It’s a good sign if you have people or businesses interested in franchising your business. Now, you need to set minimum standards for what skills and experiences are required to run a business like yours and if those interested meet the standards. The criteria might include experience in your industry, a ready base of potential customers, and a certain amount of capital available to start up. –Nanxi Liu, Enplug

4. Scalability

The most important thing to consider before franchising is “is this business scalable?” Think about the systems you have in place and if they’re buttoned up enough to set up potential franchisees for success. You’ve probably encountered issues you needed to get through, so make sure you’ve thought through those things to ensure your new systems will work seamlessly for new owners and locations. –Josh York, GYMGUYZ

5. Process Documentation

Document your processes at a high level. For example, if you are an HVAC company and want to franchise, take your top 20 calls and document the steps it takes to complete them. You may not capture 100 percent of your cases, but you want your new franchisees to be able to reference these steps. –Marjorie Adams, Fourlane

6. Your Test Market

If you have yet to open additional locations, you’ll want to start by trying another location, ideally in a different city altogether where you can truly put your idea to the test. What works in your city may not work in every city because of cultural nuances, a city’s history, or even the climate and seasonal factors. Just be sure that you’re not missing a factor that could be contributing to your success. –David Ciccarelli, Voices.com

7. Your ‘Hook’

The key to franchise success is offering your franchisees unique products or services that they cannot get anywhere else, also called “hooks.” Consider what is going to prevent a franchisee from deciding a few years down the line that they know the business better than you and that they can do it on their own. –Mikhail Zabezhinsky, OceanTech

8. Research

The most important thing you should do is research franchising. It involves a whole new set of laws, regulations, and other things you should consider before choosing to franchise your company. One other important factor to consider is whether or not your company is successful and presentable. Be sure that your company fulfills a need that is local enough to make sense to scale geographically. –Kevin Henrikson, Outlook iOS & Android @ Microsoft

9. Quality Management

Many of our largest clients are franchise companies. What I have observed to be the biggest downfall when first franchising a company is not having a quality control system in place. You need systems that ensure the quality of your product or service is delivered consistently to all of your franchisees–otherwise, your brand will be tarnished quickly. –Richard Lorenzen, AchieveIconic.com

10. How Much Control You Have

Think about scale and ask yourself how much control you want or need over each franchise. Do they need to be cookie cutter, or can owners have some freedom to regionalize and personalize stores? Then, look into best ways to retain the control you want to have throughout your franchises. –Jyot Singh, RTS Labs

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The Best Resources for Account-Based Marketing

I’ve spent the past few weeks discussing account-based marketing (ABM), a powerful but under-implemented strategy. My first post covers the history of account-based marketing, from the “Mad Men” days of the 1950s to today. My second post reviews the reasons B2B firms should implement account-based marketing.

Of course, understanding why you should implement account-based marketing and actually doing it are two different things. Knowing how to implement the right technology stack is essential to unlocking the true power of ABM. For the final post in this series, I’ll go over the best resources for setting up account-based marketing.

What’s ABM, again?

Let’s quickly review the definition of ABM:

• Account-based marketing focuses marketing and sales resources on a defined set of targeted accounts, where personalized campaigns are tailored to each account.

Now that we understand what account-based marketing is, the next step is incorporating the right technology. Many times firms adopt technology without understanding its real purpose, sometimes without any real marketing strategy. Before you fall into the same trap, you need to take a hard look at the health of your Marketing and Sales departments.

Understanding Your Experience with Technology and Training

Every marketing firm is different. From client experience to employee expertise, your firm is going to have unique resources and know-how. While this might include SaaS, you have to be willing to admit when you aren’t ready for new tech.

Is your staff experienced enough with SaaS solutions to adapt to new systems and processes? Do they have good habits in place with existing SaaS solutions, like LinkedIn Business? Have you introduced new systems in the past?

After answering these questions, you’ll be able to realistically determine what you’ll need for ABM. Asking yourself the hard questions will help you determine the right resources and training for your team’s success.

Make Sure Marketing and Sales Speak the Same Language

No matter the firm, Marketing and Sales should be on the same page. Marketing and sales alignment is necessary for marketing to ensure their campaigns align with the needs of prospects identified by sales, and for sales to make sure they’re selling the right stuff to the right contacts. Both departments need to have the same success metrics, otherwise efforts from one could be counter-productive for the other.

Implementing a technology stack makes this relationship more important than ever. Solutions are built to streamline processes such as updating lead and contact information and streamlining campaigns, so the more you have your ducks in a row, the better. (And let’s not forget the cost of purchasing new SaaS.) As with any investment, you need to make sure you’re getting the most value you can.

Understand the Purpose of Your Technology Stack

It’s not uncommon for many companies, big and small, to jump on new technology. The enthusiasm is great—the fallout, not so much. Many Marketing departments don’t have a clear purpose or strategy for incorporating their chosen technology into their existing sales and marketing pipeline.

Before adding a tool to your technology stack, ask yourself what value it will add to your sales and marketing efforts. Do you want to use ABM because of its laser focus on lead generation and management? Are you looking for automations tools to help with campaigns? Many account-based marketing solution companies offer more than one product. Knowing what you need will help you and your potential provider find your ideal solution.

Identify Tools to Help Achieve Your Strategy

Finally, we’ve arrived at the most important question: What should you look for in an ABM solution? Some important features may include:

Action-Oriented Insights

Any ABM solution can slice and dice data into metrics and charts. However, these insights are useless if you can’t create actionable plans from them. Solid account-based marketing programs will provide straightforward metrics that you can readily understand and use effectively. Ideally, the system will also offer flexibility for you to create customized drill-down reports as you become familiar with your particular needs.

Lead and Contact Data Automation

The very objective of having an ABM stack is to reduce time-consuming tasks so you can focus on engaging your targeted segment. Good ABM solutions will help manage contact and lead information, such as automatically updating contact information or mapping new contacts into the appropriate accounts.

Reliable Support and Services

Just as your firm focuses on marketing and tailoring your services to your customers, your ABM provider should offer reliable real-time support. While this includes a traditional help desk, some firms go so far as to provide consultant services and host educational events.

Integration with Existing Solutions

We’ve already mentioned that account-based marketing requires constant communication with sales. ABM tools that integrate with existing solutions like Salesforce and marketing automation solutions like Marketo will keep your teams running smoothly.

ABM Technology to Add to Your Stack

Now that you understand what to look for in an account-based marketing system, I’m sure you’re wondering where to even begin looking for the solution that’s best for you. Fortunately, there aren’t too many out there right now:

• Engagio – Though new to the ABM scene, Engagio delivers reliable automation and analytics no matter the size of your target segment. This solution connects to your existing Salesforce and Marketo accounts and your website to keep track of leads, marketing programs and site visitors. The utilization of metrics such as “engagement minutes,” allow for a more straightforward way of tracking lead interest.
• LeanData – This California-based company delivers two ABM products. Sales Accelerator focuses on lead management, including automated lead conversions and contact owner assignments. Demand Management focuses on account-based reporting and nurturing, ensuring you have the proper data to adjust campaigns and properly target leads.
• DemandBase – DemandBase offers a full suite of solutions, called the Marketing Cloud, to help teams streamline every step of the marketing process. Solutions include advertising, personalized site experiences and account-based measurements. DemandBase also provides consulting services by experts that will help create a marketing plan that’s best for you.

Before You Hit “Start”

Finally, we come to the $6 billion question: Is it time for you to implement account-based marketing? To review, here’s what’s on the table:

• The opportunity to target “whale” accounts with tailored marketing campaigns.
• The power to engage contacts and create organic referrals within accounts.
• The confidence to sell more than ever before once you’ve set up your stack and hired in the right talent.

Like I’ve said before, ABM really is a no-brainer. But you have to be prepared.

Jumping the gun and setting up an ABM stack the wrong way will just make life harder for Marketing and Sales. Take the time to review your existing solutions and align your firepower with your targets. ABM will help you get where you want to go, but you need to be facing the right direction, first.

About the Author: Alp Mimaroglu is a Marketing Luminary. He specializes in marketing automation, demand generation, analytics, and marketing technology. Alp has extensive experience with both business and consumer marketing. He’s passionate about how technology is rapidly becoming the key to success in both the corporate sales and marketing landscapes. Follow Alp on LinkedIn and Twitter.

25 Motivational Quotes for Success at Work

Here are some motivational quotes to inspire you for success at work. Perseverance, hard work, kindness, drive, creativity and more will help you succeed.

1.“The greater danger for most of us lies not in setting our aim too high and falling short, but in setting our aim too low and achieving our mark.” – Michelangelo, Sculptor

2.“When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us.”– Alexander Graham Bell, Inventor

3.“I know the price of success: dedication, hard work and an unremitting devotion to the things you want to see happen”– Frank Lloyd Wright, American Architect

4.“In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.”– Mark Zuckerberg, CEO and Founder of Facebook

5.“The successful man will profit from his mistakes and try again in a different way”– Dale Carnegie, Motivational Speaker and Author

6.“The true measure of a career is to be able to be content, even proud, that you succeeded through your own endeavors without leaving a trail of casualties in your wake.”– Alan Greenspan, Economist

7.“There comes a time when you ought to start doing what you want. Take a job that you love. You will jump out of bed in the morning. I think you are out of your mind if you keep taking jobs that you don’t like because you think it will look good on your resume. Isn’t that a little like saving up sex for your old age?”– Warren Buffet, CEO & Investor

8.“The brick walls are there for a reason. The brick walls are not there to keep us out. The brick walls are there to give us a chance to show how badly we want something. Because the brick walls are there to stop the people who don’t want it badly enough. They’re there to stop the other people.” – Randy Pausch, Author and College Professor

9.“The first step towards getting somewhere is to decide that you are not going to stay where you are”– J.P. Morgan, American financier

10.“Do what you have to do until you can do what you want to do.”– Oprah Winfrey, Chairwoman and CEO of Harpo Productions

11.“No one of achievement has avoided failure, sometimes catastrophic failures, but they keep at it. They learn from mistakes. They don’t quit.”– President Barack Obama

12.“As long as you’re going to be thinking anyway, think big.”– Donald Trump, U.S. Presidential Candidate

13.“If at first you don’t succeed, try, try again. Then quit. No use being a damn fool about it.”– W.C. Fields, Comedian

14.“Obstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it, or work around it.”– Michael Jordan, Professional Basketball Player

15.“The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will.”– Vince Lombardi, Hall of Fame Football Coach

16.“There may be people that have more talent than you, but there’s no excuse for anyone to work harder than you do.”– Derek Jeter, Professional Baseball Player

17.“Achievement is largely the product of steadily raising one’s levels of aspirations and expectation.”– Jack Nicklaus, Professional Golfer

18.“The real secret of success is enthusiasm.”– Walter Chrysler, Auto Executive

19.“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”– Steve Jobs, Apple CEO and Co-Founder

20.“Always deliver more than expected.”– Larry Page, Co-Founder of Google

21.“No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.”– Reid Hoffman, Venture Capitalist and Co-Founder of LinkedIn

22.“Be nice to colleagues, customers, co-workers and everyone else you come into contact with at work.  No one likes to deal with difficult unfriendly people.”– Richard Harroch, Venture Capitalist and Author

23.“The secret of success is to know something nobody else knows.”– Aristotle Onassis, Greek Businessman

24.“Be willing to do favors for people, freely and genuinely. Helping others succeed will reward you in the long run.”– Richard Harroch, Venture Capitalist and Author

25.“Never make excuses.  Your friends don’t need them and your foes don’t believe them.”– John Wooden, UCLA Basketball Coach

Still not inspired enough? Be sure to check out 99 Inspirational Quotes for Entrepreneurs

Copyright © 2015 by Richard Harroch. All Rights Reserved

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7 Ways to Use Cognitive Biases to Increase Email Signups

Are all of the decisions you make rational?

You’d like to say yes, but I’ll let you in on a secret: none of us make rational decisions 100% of the time. As human beings, we are not perfect in the way we act or in the way we think. As such, from time to time we make suboptimal decisions that we are unaware of! Our brain finds a way to stray away from rational thinking, and instead acts on cognitive biases as a result of trying to simplify information.

The existence of cognitive biases is not something you and I can change. What we can do is use these cognitive biases to increase email signups and the conversion rates of your sign up forms.

I don’t want to keep you waiting longer, so without further ado, here are seven cognitive biases that can be countered to help you hack your email signups.

1. Loss Aversion

This cognitive bias refers to the excess influence that the fear of losing out on something has over the positive effect of gaining something. According to Amos Tversky and Daniel Kahneman (the first ones demonstrate the effect), the pain from losing ‘X’ is greater than the joy of gaining ‘X’.

Regardless of whether or not you actually sell a product/service, or just blog, this irrational way of thinking can be attacked to help you grow your email lists.

Bounce Exchange puts this bias to work by simply asking visitors if they are okay with losing out on revenue. The overlay does not directly ask the visitor if they want to monetize their traffic, rather points to the loss, and uses that as a trigger to persuade.

Use of loss aversion

In order to combat the loss aversion that visitors may have, you need to rewrite your copy to reflect the loss that visitors will encounter if they do not opt-in to your offer. If you convey a message to visitors that they are losing out on more leads and revenue you’ll strike fear and urgency in the visitor. When you are able to create a sense of urgency, your conversion rates are sure to increase. So let’s take a look at how to do that with the Framing Effect.

2. Framing Effect

The framing effect is an irrational way of thinking, in which people react to one offer, presented in different forms – depending on the light in which the choice is presented – in completely different ways.

The bottom line, in this case: people tend to avoid risk when a positive frame is presented but seek risks when a negative frame is presented.

Let’s go back to that last example.

“Do you want to convert your bounce traffic into revenue?” The question is asked in a positive frame; they don’t come out and state a risk rather they point to a benefit. As such, the large majority of the visitors will look to avoid risk, leading them to select, “Yes, let’s do this.”

3. Bandwagon Effect

The bandwagon effect is in essence the same thing as ‘social proof’. The bandwagon effect is what leads to an increase in the acceptance rate of ideas and trends based solely on an increase of acceptance by others.

Tapping into social proof is the best way to combat the bandwagon effect. When someone sees that either a large group of colleagues has bought in or a group of well-known influencers has joined the deal too, the visitor is likely to sign up for what you are offering.

The following is a partial view of the homepage of the 4 Hour Work Week. Aside from properly using the call to action, ‘Start Here’, the site also makes terrific use of all the site’s real estate. The two longer testimonials are placed to the right, while three shorter, and very well known publications are placed to the left. Coincidence? No, it’s capitalizing on the F-Pattern that ensures social proof is noticed.

Using social proof to hack email signups

Anyone doubting the benefits of GrowthHackers is instantly convinced otherwise. Not only do they mention the quantity, but they also mention the quality.

Social proof to increase email signups

Whether or not they were going to join before, the tide has turned to a point that not signing up seems almost inconceivable.

4. Commitment Heuristic

“Don’t be a quitter” is a statement that all of us have probably heard from others or something we tell ourselves. The commitment heuristic causes us to believe that since we’ve already invested in a decision or a certain project, we should continue to do so.

At the last startup I worked at I fell victim to the commitment heuristic. I worked at the same startup for almost three years, even though I could tell after a year and a half that it was going nowhere. Why did I stay? I did not want to be a quitter. I told myself that I had to stay the course as I had already invested time and energy into it.

When it comes to lead generation, your business should capitalize on this mindset. Here’s an example from Neil Patel from his website Quick Sprout. He knows that the majority of his visitors create content. He also knows that what they need is for their content to be “king”.

The phrase “better content” makes perfect sense. Pointing out to potential leads that they can take their game to the next level – whatever that might be – is a great tactic to implement in order to use this cognitive bias to increase email signups.

Getting the visitor to strive for improvement

5. Anchoring Effect

The anchoring effect is in essence our mind taking in a first piece of information and attaching to it too much weight when we then make a decision later on. That first piece of information is acting as an anchor (our brain is at a standstill).

The most common use of the anchoring effect for business growth is in sales. As pointed out by Neil Patel in an earlier Kissmetrics post on psychological tips that improve product pricing, “For example, if someone mentions “$300” in regards to a SaaS product that you are considering buying, then your mind is anchored by that number. Thus, when you see the true price — $30 — then you might think “Wow! That’s a great price!” Why? Because you were thinking $300 before”.

This idea however can also be implemented to increase email signups. For example, let’s say you sell a digital product. Either on the page that the visitor is on, or one he/she was directed from, the product was advertised for $59.99. Once the person has seen that price, this is the “anchor”. To convert the visitor into a lead, you offer the same product for $45.99 (for example) in exchange for subscribing to your newsletter.

Here’s an example from dapulse. You’ve got your standard pricing tables. No big deal.

Acts as an anchor

The goal is for every visitor to pick a plan. That however won’t happen. After seeing the above prices, the visitor continues to scroll down, and here is where DaPulse makes use of anchoring to instantly generate new leads.

The visitor came to their site knowing that he/she was looking to improve their project management process. The highlighted “Standard” plan acts as an anchor for this free offer, enabling the company to maximize email signups.

6. Confirmation Bias

The confirmation bias is, in short, one’s fear of new information, and thus leaning on current views to make decisions. Technically speaking, this is our tendency to search for or interpret information in a way that confirms our current train of thought instead of trying to see if our current belief is correct or not.

Here’s a relevant example for our daily life: If you’re convinced that caffeine makes you more alert, you’re going to feel more alert when you take in caffeinated beverages —and you won’t when you are given anything else.

Like the other cognitive biases, in this case too, you can capitalize on this type of thinking in order to increase email signups by assuring the visitor that their current beliefs are correct. Singing up to your newsletter will only strengthen that belief.

Case in point, Groove. In the “Startup Journey” blog, the text refers to their success and uses it as a selling point to other entrepreneurs. The takeaway for me (someone that is subscribed to their blog) is that they are hitting these results. If we join them for lessons, we’ll be able to do that too. There is no need for me to go elsewhere.

Using the confirmation bias

Whether or not what they experience becomes reality for me and others is another story. The same goes for that third cup of coffee – that caffeine may or may not be kicking in (though you think it is).

7. Belief Bias

Have you ever come across an offer and skipped on opting in because it sounded “too good to be true”. Even if the offer is the exact same thing you are a promoting, an offer that gives off a vibe of being too good to be true won’t convert at as a high of a rate as you would have expected.

In order to capitalize on this bias, the email signup form that you are using must focus on showing visitors the overall result that the product or newsletter will have on them. Don’t promise anything or zoom in on the benefits, rather relay the realistic results of its use to the visitor (like in this example).

Here are two overlays from Cloudways, one older and one that was in action recently. I don’t have results for either campaign, but odds are that overlay number two was much more successful because it’s more realistic (sorry, don’t completely buy the “double” aspect).

Too good to be true

Believable offer

I’d like to think that I am rational, but this is one example in which I would have skipped a great offer because it was “too good to be true”.

Time to Implement

The different psychological tactics and strategies that we can implement are endless. In working on this post I was blown away by all the different biases and irrational ways of thinking that cloud our minds on a daily basis.

We are an imperfect breed and now it is your time to pick out one of these cognitive biases to capitalize on in order to grow your business. I’m curious, which one will you be choosing?

About the Author: Ty is a digital marketing enthusiast that can’t get enough social media marketing and content marketing. He is the inbound marketing manager at StoreYa where he spends his days searching for the newest social marketing scoop and creating amazingly awesome content. If you’d like to chat with him, feel free to connect with him on Twitter or LinkedIn.