There's a standard when selling something online these days:
- Set up your sales page.
- Email your list.
- Close the doors on what you're selling.
- Continue building anticipation year-round to keep people interested and excited.
It's a standard that makes way for the perpetual launching cycle-and it makes sense. The more you launch on a continual basis, the more you're able to automate your marketing and build your passive income streams.
But is this more work than it's worth? No. Perpetual product launches are one of the best ways to keep your business revenues streaming in, no matter what you're working on next. Here's how.
You Continue Building a Sense of Urgency
One of the biggest fears with perpetual launches is the lack of urgency behind the launch. If you're going to rerelease the product, why should someone feel like he or she needs to buy it now?
Easy. You don't tell people you're going to be launching several more times, because in truth, you don't know if you will want to launch the same thing again or if you'll tweak it to launch something different.
Automate your messaging to get more people buying with each launch by creating a sense of urgency. Sell limited amounts of products. Open a limited number of seats with each launch. Or, let your audience know that this is the only time the product will be the same, and offer what you're offering (which is true if you plan to change it up now and then). Build excitement by creating urgency, no matter how many times you plan to launch.
Don't Start From Scratch With Your List Building
When you launch perpetually, you already have a list in place. Instead of setting up a new list for each subsequent launch, you can tap into the people who are already interested in what you're selling.
Worried you'll bug these people and dilute your offering? Don't. There will always be a few people on the fence about buying from you. These people want to get what you're selling, but they're not sure if now is the right time.
By perpetually launching your product, you are able to tap into your existing list to move those maybes over to the yes column. A customer might not have purchased the first time, but he or she will want to purchase the second time if it's something the customer hasn't stopped thinking about.
Tap into your list by offering the same limited offer to your audience several different times, and you'll turn a bigger share of your followers into buyers.
Keep Fine-Tuning Your Marketing
As you launch, you'll get to know more about what works for your audience and what doesn't. You can test messaging to see what resonates and what falls flat. Here are a few examples:
- Through your PPC ads. Tweak and test your copy and images to see what gets people clicking and what makes people keep scrolling.
- On your landing page. Make small changes to your landing pages to see what entices people to click on your calls-to-action. With each test, you'll learn something new, even if you realize your first option converted better.
- In your email sequence. Watch your open rates and click through rates carefully. Test subject lines and messaging to see which emails spark the biggest reactions from your list.
Take the hair washing approach to your marketing: apply your strategy, rinse away the excess ideas that don't work, and repeat your launch. These learning experiences are invaluable and can be used with each subsequent launch.
How Many Times Will You Launch?
Planning to launch a product once is a wasted opportunity. The more you can learn from each launch, the higher the chances of you finding new approaches to attract more buyers. Test and tweak your marketing to discover the best strategies for your business and market.
The post How Perpetual Product Launches Can Help Automate Your Business appeared first on AllBusiness.com
The post How Perpetual Product Launches Can Help Automate Your Business appeared first on AllBusiness.com.
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