4 Online Form Integrations to Better Track Your Marketing Leads

If you’re still not tracking your captured leads to gather actionable insights on your marketing campaigns, it’s high time you got out of the dark. But with all the available tools, where do you even begin? Believe it or not, it could be as easy as flipping a switch on a few form builder features.

I came across the following report from Formstack.  Based on the awesome research in this report (read it), “The State of Lead Capture in 2016”—you should consider available integrations that could help with your lead capture and tracking efforts.

#1: Content Management System (CMS)

Connecting your online forms with your favorite content management tool is a great place to start. Certain CMS integrations will allow you to embed your online forms on your website via top content management tools like WordPress and HubSpot.

Why is this important? According to Formstack’s research, websites are the number one medium for capturing high-quality leads. Over 23 percent of the marketers surveyed attributed their best leads to their organic website traffic.

Your online form serves as the main conversion point on your site, so linking it with your CMS can give you better insight into what’s boosting or halting your website conversions. You can run A/B tests on your form to see what resonates with your website visitors, and you can sift through in-depth form analytics to optimize your lead generation efforts.

#2: Customer Relationship Management (CRM)

Formstack’s research found that two of the top goals for marketers are generating better quality leads and increasing sales. But surprisingly, only 39 percent of marketers are proving ROI on paid campaigns by measuring customer relationships like new sales; only 19 percent of marketers report using customer relationship software to track their best quality leads.

If you use online forms (and who in the marketing world doesn’t?), one easy way to better track sales data is to link your lead capture forms to your CRM platform. With some CRM integrations, you can collect lead information via an online form and automatically route that information to your CRM—systematically aligning your data collection and distribution efforts.

Even better? Integrating your form with your CRM allows you to track your brand’s interactions with your leads from their moment of capture to the point of sale and beyond.

#3: Email Marketing

With all the changes in digital marketing over the years, email marketing has remained a pretty steady driver of leads. In fact, the marketers surveyed for “The State of Lead Capture in 2016” ranked email marketing as the number two medium for generating a high volume of leads, and the number three medium for capturing quality leads.

So how can you quickly ramp up your email marketing efforts to take advantage of this powerful medium? Start by integrating your form with a top email marketing platform. Using email integrations allows you to add leads to email lists (or update their existing contact information) as soon as they submit your form. This automated data routing means you can focus on your email nurture programs rather than manual data entry, and your leads can start seeing engaging brand messages in their inboxes right away. It’s win-win!

#4: Google Analytics

There’s no doubt that analytics rule the marketing world. If you don’t have a way to gather insights on your marketing campaigns, you can’t confidently scale your efforts. So marketers are increasingly turning to marketing analytics platforms to get an inside look at the performance of their web pages and paid ads.

According to Formstack’s research, 27 percent of marketers use analytics to inform their paid optimization strategies (making it the most-used method among our survey respondents). Additionally, 47.4 percent of marketers listed Google Analytics as one of the apps they use most often to track their best quality leads.

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The post 4 Online Form Integrations to Better Track Your Marketing Leads appeared first on AllBusiness.com.